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Portrait of Robert Willis

Robert Willis


CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English, German

Rob Willis is a partner in the Corporate/M&A Team at CMS London.  He has been practising since 2004 and deals with all aspects of corporate work, including private company and business acquisitions and disposals, public takeovers, fundraisings and IPOs, joint ventures and reorganisations.

Rob has particular experience advising on transactions in the Technology, Media & Communication and Gaming sectors. 

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"Robert Willis provides ‘polished, comprehensive and accessible advice'."

Legal 500, 2016

"Robert Willis has been named 'Gaming Lawyer of the Year' at the 2017 Corporate Live Wire Gaming Awards."

Corporate Live Wire - Gaming Awards 2017

Relevant experience

  • Anzo Group on the sale of leading independent UK-based iGaming content supplier, Roxor Gaming, to Aristocrat Leisure, the Australian Stock Exchange listed leading global gaming content and technology company and top-tier mobile games publisher.
  • The LiveScore Group, the sports media and online gaming operator, on a £50m investment from Ringier AG, valuing the business at £500m.
  • The Pragmatic Group, the online betting and gaming group, on their entry into an exclusive multi-year partnership with DAZN Group that will see the launch of a next generation betting and gaming product for sports fans.
  • Avid Gaming, the owner of Sports Interaction, Canada's leading online sports betting brand, on its CAD$300m sale to Entain plc.
  • ThinCats, the leading alternative finance provider to mid-sized SMEs, on its £160m strategic investment in the company from Wafra Capital Partners.
  • Geocomply, the global leader in geolocation compliance technology, on its minority investment from Blackstone Growth and Atairos.
  • Reward, the customer engagement platform for banks and retailers across Europe and the Middle East, on its minority investment from Verisk Analytics Inc.
  • The Gamesys Group, the leading online gaming group, and its majority shareholders, on its c.£490m sale to JPJ Group plc and pre-sale carve out of its sports betting and games content business.
  • The shareholders and management of legal business intelligence provider, Globe Business Media Group, on its acquisition by Law Business Research Ltd, a portfolio company of Levine Leichtman Capital Partners.
  • The Rank Group plc on its acquisition of the YoBingo Group, a leading Spanish online casino and bingo business, for up to EUR 52m.
  • The Gamesys Group on the acquisition of Livescore, a global sports media publisher.
  • Intellectual Property & Software Limited, European Domain Management Limited and Rocket 9 Limited on the sale of their online casino business to Swedish mobile gaming company LeoVegas for GBP 65m.
  • 32Red Group plc, the AIM-quoted online gaming company, on its GBP 175.6m recommended offer by Kindred Group plc.
  • The Endemol Shine Group on various transactions, including the establishment of new drama production company, Wild Mercury Productions; the acquisition of a majority interest in animation studio, Simon's Cat; the equity investment into social gaming company, Plumbee and subsequent sale of Plumbee to GSN Games.
  • The Gamesys Group on the sale of its Jackpotjoy, Starspins and Botemania branded real money and social gaming business to The Intertain Group Limited, for an initial purchase price of GBP 425.8m in cash and shares, plus an earn out.
  • Capital & Regional plc, the Main Market listed specialist retail property company, on its acquisition of further units in the Mall Fund, the UK dominant community shopping centre fund, for approximately GBP 213m and related capital raising carried out by way of an underwritten firm placing, placing and open offer to raise approximately GBP 165m.
  • The BetFred Group on the establishment of a joint venture to acquire the various assets and racetrack formerly known as Great Leighs.
  • Warner Music Group Corp. on its acquisition of Parlophone Label Group from Universal Music Group.
  • The Gamesys Group on its acquisition of Virgin Games.
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  • 2002 - LPC, Nottingham Law School, Nottingham
  • 2001 - BA Law with European Law, Nottingham University, Nottingham
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CMS ad­vises Anzo Group on the sale of Rox­or Gam­ing
In­ter­na­tion­al law firm CMS has ad­vised Anzo Group on the sale of lead­ing in­de­pend­ent UK-based iG­am­ing con­tent sup­pli­er, Rox­or Gam­ing, to Ar­is­to­crat Leis­ure, the Aus­trali­an Stock Ex­change lis­ted lead­ing...
CMS ad­vises LiveScore on £50m stra­tegic in­vest­ment from Ring­i­er
In­ter­na­tion­al law firm CMS has ad­vised LiveScore on a stra­tegic in­vest­ment from Swiss-based me­dia and tech­no­logy com­pany Ring­i­er, valu­ing the busi­ness at £500 mil­lion. Foun­ded in 2019 by former Gamesys...
CMS Gambling Con­fer­ence 2022
Dav­id Zeff­man, Head of Gambling and Sport at CMS, gives his open­ing re­marks on top­ics such as the up­com­ing Gambling White Pa­per (in­clud­ing when it is likely to be pub­lished), the mor­al pen­du­lum of gambling reg­u­la­tion and how the reg­u­lat­ory land­scape has shif­ted over re­cent dec­ades. Dav­id also dis­cusses oth­er re­cent de­vel­op­ments such as the chan­ging role of the Gambling Com­mis­sion and the his­tory and back­ground of the gov­ern­ment’s most re­cent gambling re­view, in­clud­ing its aim of strik­ing a bal­ance between the free­dom of the in­di­vidu­al and pro­tect­ing vul­ner­able people.
CMS ad­vises Prag­mat­ic Group on his­tor­ic part­ner­ship with DAZN Group
In­ter­na­tion­al law firm CMS has ad­vised Prag­mat­ic Solu­tions and Prag­mat­ic Play ("Prag­mat­ic Group") in re­la­tion to its ex­clus­ive multi-year part­ner­ship with DAZN Group, a lead­ing sports en­ter­tain­ment busi­ness...
CMS ad­vises RAW iG­am­ing on pur­chase of Leander Games
In­ter­na­tion­al law firm CMS has ad­vised RAW iG­am­ing (RAW), the cre­at­ors of the ground-break­ing Su­per­S­lice® en­gine, on their ac­quis­i­tion of in­de­pend­ent gam­ing com­pany, Leander Games. Es­tab­lished in March...
CMS ad­vises on sale of Avid Gam­ing to En­tain
In­ter­na­tion­al law firm CMS has ad­vised the selling share­hold­er of De­is Ltd (Avid Gam­ing) on its CAD $300m sale to En­tain plc (En­tain), the lead­ing glob­al sports bet­ting, gam­ing and in­ter­act­ive en­ter­tain­ment...
CMS ad­vises Thin­Cats on £160m stra­tegic in­vest­ment from Wa­fra Cap­it­al Part­ners
In­ter­na­tion­al law firm CMS has ad­vised Thin­Cats1, on its £160m stra­tegic in­vest­ment from Wa­fra Cap­it­al Part­ners (WCP), a New York-based in­vest­ment man­age­ment firm. CMS also ad­vised Thin­Cats’ man­age­ment...
CMS ad­vises Geo­Com­ply on in­vest­ment from Black­stone Growth and Atairos
In­ter­na­tion­al law firm CMS has ad­vised Geo­Com­ply Solu­tions Inc. (Geo­Com­ply) on its minor­ity in­vest­ment led by funds man­aged by Black­stone Growth and from Atairos. Geo­Com­ply lever­ages ad­vanced geo­loca­tion...
CMS ad­vises Bede Gam­ing on its sale of a ma­jor­ity stake to Gausel­mann
In­ter­na­tion­al law firm CMS has ad­vised Bede Gam­ing, the UK headquartered de­veloper of on­line gam­ing plat­forms for casi­nos, sports bet­ting and lot­ter­ies, on the sale of a ma­jor­ity stake to the Gausel­mann...
CMS ad­vises Gamesys on its £490 mil­lion stra­tegic com­bin­a­tion with JPJ...
In­ter­na­tion­al law firm CMS has ad­vised lead­ing on­line gam­ing group Gamesys and its ma­jor­ity share­hold­ers on the entry in­to an agree­ment to sell Gamesys (oth­er than its sports brands and games) to JPJ...
CMS ad­vises Globe Busi­ness Me­dia Group on ac­quis­i­tion by Law Busi­ness Re­search...
In­ter­na­tion­al law firm CMS has ad­vised the share­hold­ers and man­age­ment of lead­ing leg­al busi­ness in­tel­li­gence pro­vider, Globe Busi­ness Me­dia Group, on its ac­quis­i­tion by Law Busi­ness Re­search Ltd., a...
CMS ad­vises on ac­quis­i­tion of YoBingo.es by The Rank Group Plc
In­ter­na­tion­al law firm CMS has ad­vised Main Mar­ket lis­ted UK gam­ing com­pany The Rank Group Plc (‘Rank’) on the ac­quis­i­tion of the en­tire is­sued share cap­it­al of QSB Gam­ing Lim­ited, own­er of YoBingo.es...